PRODUCT BRAND GUIDELINES
ICONOGRAPHY SYSTEM
OEM APPAREL HANG TAGS
HANG TAG
B2B PRINT ADS
XEROGEL VIDEO: ART DIRECTION & GRAPHIC DESIGN
RETAIL POSTERS
WEB DESIGN FOR THINSULATE.COM
THINSULATE
I led the rebrand of 3M Thinsulate’s brand guidelines and apparel tag system, creating a more modern and cohesive identity for a global leader in synthetic thermal insulation for outdoor apparel.